Laloux’s Insights: Evolutionary Purpose – Fake Purpose

By Frederic Laloux and originally published here at

Often we simply wrap nice sounding words around the products and services we offer… and ta-da, there is our purpose. Most likely, though, this is simply a “fake” purpose. Remember: purpose is not something we design or declare, it’s a voice that whispers if we know how to listen, and it calls us to a better future.

It’s time we stop the BS and face the fact that so much of what organizations do is destructive and that a true purpose is antithetical to continued destruction.

In this video, I offer a simple but powerful test to see if your purpose is true or fake. Prepare for a possibly uncomfortable but absolutely worthy conversation about your organizations purpose!

Comment guidelines

My hope is for the comments below the video to surface our collective wisdom on the topic. This could enrich the videos tremendously.
Have you experienced something similar in your own journey? What did you do about it? If you have something meaty to share, please add[on the original publication webpage] a link to an article, a video … Feel free to agree or disagree with what I say, but always: please keep it on topic, relevant, practical. And of course, let’s keep things respectful and kind. Please don’t comment if what you say is off-topic or wouldn’t benefit viewers of this page.

Featured Image added by Enlivening Edge Magazine.

Be sure to listen to the very end of each video, and sense whether you feel called to contribute to Frederic’s work via his gift economy offerings like these.

Please look for other Enlivening Edge Magazine republications in the Evolutionary Purpose sub-series of Insights for the Journey.