By Frederic Laloux and originally published here at thejourney.reinventingorganizations.com
Often we simply wrap nice sounding words around the products and services we offer… and ta-da, there is our purpose. Most likely, though, this is simply a “fake” purpose. Remember: purpose is not something we design or declare, it’s a voice that whispers if we know how to listen, and it calls us to a better future.
It’s time we stop the BS and face the fact that so much of what organizations do is destructive and that a true purpose is antithetical to continued destruction.
In this video, I offer a simple but powerful test to see if your purpose is true or fake. Prepare for a possibly uncomfortable but absolutely worthy conversation about your organizations purpose!
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Featured Image added by Enlivening Edge Magazine.
Be sure to listen to the very end of each video, and sense whether you feel called to contribute to Frederic’s work via his gift economy offerings like these.
Please look for other Enlivening Edge Magazine republications in the Evolutionary Purpose sub-series of Insights for the Journey.
