Prominent social media management firm Buffer (31 staff, $5.9m revenue) are relishing their move into self-management, inspired by Reinventing Organizations.
It’s been called a ‘soulful revolution,’ and having experienced it for the past few months here at Buffer, it’s been hugely edifying, encouraging, and rewarding – Kevan Lee, Buffer
The whole team was “very excited” to learn about the shift to Teal described in Reinventing Organizations – and almost all had read the whole book (by January).
“In 2015 we switched to a new organizational structure inspired by Frederic Laloux’s Reinventing Organizations. This new structure eliminated the need for managers, bosses and formal hierarchy,” their website explains.
Buffer’s joy in making this change is quite contagious: “It’s been called a ‘soulful revolution,’ and having experienced it for the past few months here at Buffer, it’s been hugely edifying, encouraging, and rewarding”, wrote Buffer’s Kevan Lee (in ‘Buffer’s 19 Favorite Books of 2014‘).
His joint co-founder Leo Widrich finds that Frederic’s analogy of a “forest” helps people understand the shift Buffer is making to Teal: “Whenever we throw around words like ‘self-management’ or ‘no managers,’ the baffled looks we get remind us of how we ourselves first reacted to the idea of being fully self-organized without bosses”.
Leo quotes from Reinventing Organisations: “In a forest, there is no master tree that plans and dictates change when rain fails to fall or when the spring comes early. The whole ecosystem reacts creatively, in the moment.”