Beetroot’s Founders on Purpose, Self-management, and Shocking People with Trust

Interview of Andreas Flodström and Gustav Henman by Lisa Gill in her Leadermorphosis series, this Episode 39 originally published at

54 minutes 20 seconds.

To listen to the podcast click here.


Andreas Flodström and Gustav Henman are the founders of Beetroot, a remarkable IT company set up in 2012 to create social impact in Ukraine. We talk about how culture has played an important role in their self-managed way of organising, the challenges of scaling (from 380 to 1000+ in the next four years), and the tough leadership lessons they’ve learned as founders as the company has grown.

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Leadermorphosis is a podcast exploring the emerging world of self-management and progressive organisations. Hosted by Lisa Gill, each episode features a guest thought leader or practitioner offering a unique perspective on new and innovative ways of working.

Republished with permission.

Featured Image/graphic link added by Enlivening Edge Magazine. Image by Couleur from Pixabay