Interview with Alanna Krause, co-founder of the worker-owned Loomio, an online group decision support software cooperative in New Zealand
Originally published in Democracy at Work
Read Part I here.
What did the start-up process look like? Where/how did you find start-up funding?
We took a very ‘lean startup’ approach, creating a useful minimum viable product as quickly and cheaply as possible, and then iterating on it based on real user feedback. We got off the ground with no capital at first. We quickly started generating revenue from consulting services, working with organizations who want to collaborate and do effective consultation but need help.
In 2015, we raised a round of ethical capital ($450,000 USD) from impact investors, using redeemable preference shares. It’s an innovative instrument that keeps control in the cooperative and the focus on the impact mission, while compensating investors and helping us grow the business. We’re looking toward another similar round in early 2017, as we continue to increase revenue. [You can read more about Loomio’s pioneering investment strategy here. –Ed.]
What has everyone found are the benefits to being organized as a worker coop?
What has everyone found are the challenges to being organized as a worker coop?
We are a very diverse team, with backgrounds in social change, facilitation, community sector, and civil society, as well as business, technology, and startups. And of course we’re working for a collective vision, not an individual one. It was a long process to integrate all these perspectives into one coherent product and business model. So velocity has been somewhat of a challenge. I think we could have moved faster. We’ve all worked on ourselves and grown a lot as people along the way, and profoundly deepened our shared understanding.
Going through that process of integrating our diversity made us much stronger, as a team and as a product. Now we’re pretty good at thinking strategically and getting the whole team focused. Working in highly collaborative and inclusive ways often means investing more time getting everyone on the same page, but once you get there you can move together super effectively.
We’ve also faced challenges with raising capital. We’re not a good fit for traditional venture capital (VC) funding, because we don’t have ordinary equity and don’t want to set up certain profit maximizing incentives. We’re not building Loomio for a “big exit” — we want to create a company that lasts, pays back investors and ourselves, and ultimately builds the commons.
So, it took us longer than many startups to find the right model for capital. But once we found it, we discovered that there are investors out there who deeply care about social impact, who seemed to be waiting for just such an opportunity. I think better capital models for mission-driven startups and co-ops is definitely a problem worth solving, for investors, entrepreneurs, and society. The market is ready for alternatives.
What advice, if any, do you have for anyone interested in starting their own worker coop?
Check out our handbook, and feel free to copy it, fork it, adapt it. It’s open source! And please share back what you learn with us. We’d love to see more worker co-ops starting up, and are eager to help if we can. Real stories of the journeys of others are extremely helpful. We feature a lot of them on our blog.
Find a group of collaborators who share a deep sense of purpose and values. That’s what held us together through differences of opinion, hard times, and moments of doubt. The number one reason startups fail is the team imploding and relationships breaking down. If you can collaborate well together, you’ll be in good shape! So invest in good process and communication, and look after each other as human beings.
Permission to republish granted by the author.
Featured Image/Graphic link added by Enlivening Edge Magazine.